BTCC / BTCC Square / Binance News /
Binance’s Web3 Social Experiment Concludes: ReachMe Platform Shuts Down After Failed ’Pay to Reach’ Model

Binance’s Web3 Social Experiment Concludes: ReachMe Platform Shuts Down After Failed ’Pay to Reach’ Model

Published:
2025-10-27 02:01:25
15
2

In a significant development for Web3 social applications, BNB Chain's experimental messaging platform ReachMe has permanently ceased operations, marking the end of an ambitious project that initially gained momentum through Binance founder Changpeng Zhao's personal involvement. The platform, which operated on a unique 'Pay to Reach' model charging users 0.2 BNB per message, ultimately failed to maintain sustainable user engagement despite early promise. This closure represents a notable setback in the ongoing exploration of monetized social interactions within the blockchain ecosystem and highlights the persistent challenges facing Web3 social platforms in achieving long-term viability. The shutdown process has been completed with all user data securely deleted, demonstrating Binance's commitment to user privacy even in project termination. This development underscores the volatile nature of social applications built on blockchain technology, where innovative concepts must overcome significant hurdles in user adoption and retention. The failure of ReachMe serves as a valuable case study for the cryptocurrency industry, illustrating that even projects with high-profile backing and initial traction can struggle to find product-market fit in the rapidly evolving Web3 landscape. As the blockchain community continues to experiment with decentralized social models, the lessons from ReachMe's closure will likely inform future development strategies and business models within the Binance ecosystem and beyond.

BNB Chain’s ReachMe Platform Shuts Down Permanently

BNB Chain’s paid messaging platform ReachMe has ceased operations, with all user data securely deleted. The shutdown marks the end of an experimental venture that initially gained traction through Binance founder Changpeng Zhao’s involvement.

The platform’s 'Pay to Reach' feature, which charged users 0.2 BNB per message, failed to sustain long-term engagement. Its closure underscores the volatility of Web3 social applications, where monetization models often struggle to balance utility and accessibility.

ReachMe’s short lifespan highlights the challenges facing blockchain-based messaging experiments. Not every token-driven idea achieves lasting adoption, even with high-profile backing.

Trump Pardons Binance Founder CZ, Sparking Crypto Market Rally

In an unexpected political maneuver, former President Donald Trump has pardoned Changpeng Zhao (CZ), the ousted CEO of Binance. The announcement triggered immediate bullish momentum across crypto markets, with Binance's native token BNB surging 5% and Bitcoin breaching $111,000.

The pardon coincides with preparations for a high-stakes Trump-Xi diplomatic meeting, though no direct connection has been established. CZ acknowledged the clemency mid-flight via social media, vowing to make the U.S. a crypto innovation hub while expanding Web3 adoption globally.

New Binance CEO Richard Teng framed the pardon as an industry watershed moment, pledging to drive lower fees and enhanced trust under his leadership. Market observers now scrutinize whether this signals warmer U.S. regulatory attitudes toward major crypto entities.

Cryptocurrency Dynamics Shift as BNB Coin’s Future Brightens

The cryptocurrency market is witnessing notable movements, with Bitcoin stabilizing near $111,000 and SOL Coin approaching the $200 mark. BNB Coin has surged past $1,120, drawing attention amid speculation about a potential pardon for Binance founder CZ by former President Trump. Analysts suggest such a development could propel BNB's price above $1,400.

Market sentiment remains cautiously optimistic, with altcoins like Aster also poised to benefit from the news. However, traders are weighing short-term opportunities in SOL against BNB and ETH, given their recent rallies. The broader implications of CZ's potential return to Binance could further fuel upward momentum for BNB and related assets.

Crypto Trader's $190M Bitcoin Short and CZ Pardon Bet Raises Insider Trading Concerns

A crypto trader who famously netted $190 million by shorting Bitcoin and ethereum ahead of a Trump-era market downturn has resurfaced with a controversial $56,522 bet on Polymarket. The wager predicts a 2025 presidential pardon for Binance founder Changpeng Zhao, fueling speculation about privileged information.

On-chain analysts note the trader's uncanny timing mirrors their 2018 success, when positions were opened hours before Trump's tariff announcement crashed crypto markets. The latest activity coincides with Zhao's $2B WLFUSD stablecoin initiative—a MOVE some interpret as preparatory for clemency.

Former BitForex CEO Garrett Jin denies involvement with the wallet address in question, leaving the trader's identity shrouded in mystery. Market observers warn such prescient trades could attract regulatory scrutiny, particularly given Polymarket's prediction contract mechanics.

BNB Defies Market Chaos to Lead Crypto’s October Rally

October, traditionally Bitcoin's month to shine, has taken an unexpected turn as Binance's ecosystem steals the spotlight. While political uncertainty and trade concerns dampened broader market sentiment, BNB surged roughly 6% and hit new all-time highs twice.

The rally coincided with a memecoin frenzy migrating from solana to BNB Chain. A single viral post by Binance co-founder Changpeng Zhao catalyzed the shift, with one trader turning $3,000 into $2 million on BNB-based memecoins. Four.meme platform now dominates new token launches, surpassing Solana's Pump.fun in daily revenue.

BNB Chain's decentralized perpetuals platform Aster intensified competition in derivatives trading, further fueling the ecosystem's growth. This divergence highlights how altcoin ecosystems can decouple from Bitcoin's performance during periods of institutional uncertainty.

CZ and Peter Schiff to Debate Bitcoin vs Tokenized Gold

Changpeng "CZ" Zhao, founder of Binance, will face off against bitcoin skeptic Peter Schiff in a high-profile debate comparing Bitcoin and tokenized gold. The discussion will focus on their roles as a medium of exchange, unit of account, and store of value. The crypto and gold communities are already buzzing, with Ran Neuner and Natalie Brunell suggested as potential moderators.

The debate was set in motion when Schiff publicly challenged CZ, who quickly accepted. "As much as you voice against Bitcoin, you are always professional and nonpersonal. I appreciate that. Can have a debate about it," CZ said on X. Schiff confirmed his participation shortly after, noting multiple offers to moderate.

The timing is notable. The debate talk emerged hours after former U.S. President Donald TRUMP pardoned CZ, overturning his 2023 money-laundering conviction. Trump defended the decision, calling CZ a victim of political persecution. The pardon adds a layer of political intrigue to an already contentious ideological clash.

|Square

Get the BTCC app to start your crypto journey

Get started today Scan to join our 100M+ users

All articles reposted on this platform are sourced from public networks and are intended solely for the purpose of disseminating industry information. They do not represent any official stance of BTCC. All intellectual property rights belong to their original authors. If you believe any content infringes upon your rights or is suspected of copyright violation, please contact us at [email protected]. We will address the matter promptly and in accordance with applicable laws.BTCC makes no explicit or implied warranties regarding the accuracy, timeliness, or completeness of the republished information and assumes no direct or indirect liability for any consequences arising from reliance on such content. All materials are provided for industry research reference only and shall not be construed as investment, legal, or business advice. BTCC bears no legal responsibility for any actions taken based on the content provided herein.